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Most boards now have an AI slide. It tends to list a handful of pilots, a licence count and a line about productivity. What it rarely shows is a plan: what the business is trying to change, what that will cost over three years rather than one, how the return will be measured, and who is accountable for delivering it. The gap between activity and ownership is where much of the money is going. The research is consistent on this. Gartner's 2025 survey of CIOs found that 74% said